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DEWALT Takes Over Sin City’s Sphere to Celebrate “Concrete Heroes Day”

Jill Caren
By Jill Caren
Updated February 8th, 2024

DEWALT, that powerhouse brand we all know and love for making our DIY and professional building dreams come true, just turned the big 1-0-0! A whole century of helping us build, create, and fix our world!

And boy, did they kick off their birthday bash with a bang in the Entertainment Capital of the World – Las Vegas!

The Sphere Las Vegas, that ginormous globe that’s been taking over social since it dazzled us all with its grand opening, got a DEWALT makeover.

We’re talking a massive, electrifying display with a giant yellow and black hard hat zapped to life by a bolt of lightning! This isn’t just any old birthday candle, folks. This is how DEWALT lights up the sky, Vegas style!

dewalt lights up las vegas

But wait, there’s more!

Las Vegas Mayor Carolyn G. Goodman, alongside DEWALT, declared January 23 as “Concrete Heroes Day.”


To give a high-five to the hardworking men and women who’ve built the city’s iconic skyline. These are the real MVPs, the concrete gladiators who turn blueprints into breathtaking sights.

And what’s a hero without a super tool?

Enter the DEWALT POWERSHIFT™ System. This bad boy is the new kid on the block at the World of Concrete tradeshow, and it’s changing the game for concrete pros. Imagine swapping out gas-guzzlers for this sleek, powerful system that doesn’t skimp on performance. It’s like having a superhero utility belt for concrete work!

The mastermind behind this innovation, Robert Raff from Stanley Black & Decker, is stoked to honor these unsung heroes of construction while also celebrating a century of DEWALT toughness. And guess what? This fall, you can get your hands on the DEWALT POWERSHIFT™ and feel like a concrete hero yourself!

So, what’s the scoop on DEWALT? They’ve been around the block (literally building blocks) for 100 years, and they’re not slowing down. With a lineup of tools that can take on any job, DEWALT is all about making sure you’re ready for the future of building and landscaping.

And let’s not forget about the parent company, Stanley Black & Decker. These folks are the big brains behind some of the most iconic tool brands out there. They’re all about empowering the doers and builders of the world, and they’re doing it with a nod to the planet and communities everywhere.

Want to learn more about DEWALT and their centennial shenanigans? Check out their website, and don’t forget to follow them on social media for live updates. You might just catch a glimpse of that electrifying hard hat lighting up the Vegas night!

Remember, whether you’re a seasoned pro or just starting your DIY journey, DEWALT’s got your back. Here’s to another 100 years of innovation, and a big salute to all the Concrete Heroes out there making our cities stand tall and proud.

Keep on building, folks! 🛠️✨

Jill Caren is an international SEO consultant and founder of 2Dogs Media. She is also a trainer, journalist, and speaker who helps brands increase their organic search visibility, traffic, and conversions. She is also the co-founder of Blue Collar Brain, a resource for those looking to enter a trade career.

She has been featured on MSN, Wealth of Geeks, Hubspot, SEO Powersuite, and other publications for her work as an SEO and advocate for skilled trades.