How To Become A Floral Designer

The ability to create beautiful floral arrangements is no easy task. If you have an eye and passion for flowers, a career as a floral designer could be fulfilling.

What Does A Florist Do?

Florists make our lives more beautiful! Florists, or floral designers, work with live, dried, or artificial flowers to create beautiful floral arrangements.

You may be a key part of a couple’s wedding day, or bring some light to a dark day at a funeral. You might work in a hotel to create a beautiful display to wow the guests or work in a restaurant to bring some life to the environment.

No matter where you work, you will bring beauty to those around you. So, for that – it is a great career.

Unfortunately, it falls short in the benefits and salary department. While some florists can make a good living, most fall short making it hard to build a good life with this career. If you are looking for a side hustle or are looking for a job you love where a great salary is not really needed – then a florist can be a good career.

Some of the things a florist might do on a day-to-day basis might include:

  • Buying flowers from supplies
  • Answer phones and assist customers
  • Paperwork
  • Recommend flowers to customers that work within their budget and location
  • Determine the needs of customers for various events to create displays that enhance their events.
  • Cleaning and organizing
Career Overview
Median/Average Annual Salary$29,880
Median/Average Hourly Salary$14.36
Job Growth or Decline20% decline through 2030
Job Outlook
Certifications/LicensesCertified Floral Designer

How To Become A Florist

Wondering how you can become a florist with no experience?

Well, thankfully it is easier than you think!

Below is the recommended path to begin a career in floral design.

1. High School Diploma or GED

Obtain your high school diploma or GED

2. Shadow A Florist

Offer to work at a local florist. Sweep floors, handle social media, and do whatever is needed to gain floral experience and business knowledge.

3. Education

Attend a vocational school or certification program for florists. Watch videos, take online courses, and of course practice!

4. Career Path

Once you have experience and education, you can work for a prominent florist, or hotel, or start your own floral business!

Education

A high school diploma or GED will typically be required for those that want to work in a floral shop.

It is also highly recommended that you invest in a floral-related vocational or certification program. These courses will include flower and plant classification identification, floral design concepts, hands-on greenhouse training, and courses to help you with the business side.

Having knowledge of the various plants and greenery will be critical for making the right suggestions to customers. Reading various books and resources on all the different classes of flowers will help you be a better artist.

Certification

There is no required certification for florists.

Internship or Apprenticeship

Learning from others that have been in the business is a huge opportunity for you to escalate your skills quickly. If you attend a vocational school, they may be able to assist you with placement for an internship.

If not, you can reach out to local florists to see if you can work alongside them. While it may not be a paid position, it can bring a lifetime of goodness! And do not be picky about an opportunity! If they need someone to clean the shop, take it. If they need help with social media, take it.

Your time in a floral shop – no matter what you do will benefit you in the long term.

YouTube

There are so many amazing videos out there that can help you understand the principles of great floral design. Below are a few that are worth watching to help you improve your flower designing skills!

Search Floral Designer Programs

Get information on Floral Designer programs by entering your zip code and request enrollment information.

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Pros + Cons Of Being A Florist

There are so many things to love about a floral career, but that does not mean it is all “rosy”. There are some “thorny” sides to being a florist too. The pros and cons of being a florist are important to consider before diving into this career.

PROS

  • Opportunity to be self-employed
  • Be as creative as your mind allows
  • Every day is something different
  • Advanced degrees are not necessary

CONS

  • Salaries can be low
  • Can be stressful at busier times of the year
  • Limited opportunity for growth
  • Physically demanding

Where Do Floral Designs Work?

This is one of the cool things about being a floral designer, opportunities to work in so many different places! While you may be thinking your work will take you into a floral shop, there are many other places you may not have thought about as well.

  • Floral shops in local communities
  • Flower department in a supermarket or other general retailer
  • An event company that supplies floral arrangements for parties and weddings
  • Hotels where flowers may be used for decor or for events
  • Restaurants where flowers may be used for decor or ambiance
  • Self-employed in their own shop, on a floral cart, or on a farm

How Much Do Floral Designers Make?

According to the Bureau of Labor Statistics (BLS), the median salary for floral designs is only $29,880.

Of course, there are some factors that will impact how much you can earn.

  • Location. You will make much more near a city than in rural areas.
  • Business Owner. You will typically make more as a business owner than as an employee.
  • Creativity. The more creative your floral designs – the better chance you can earn more. What can you offer that other floral designers do not?

BLS shows a median salary of $29,880.

Salary.com shows a median salary of $53,369

Now, let’s also talk about the fact that the BLS number is from 2021, and that was reflective of a pandemic year. It also does not include the fact that many florists are in fact self-employed and can make much more per hour.

Looking at websites like Indeed.com or Salary.com show much higher wages than what the BLS is reporting.

Starting Your Own Floral Business

One of the great things about going into floral design is the opportunity for you to be your own boss.

Starting a floral business will not be easy, but can be exciting, challenging, and bring success if you are a good marketer and can create unique floral designs. We would not recommend that you even think about starting your own business until you have several years of work experience.

Taking a few business courses that can help you understand financial management and marketing is also incredibly helpful.