Unveiling Carhartt’s Spring 2024 Collection: Redefining Women’s Workwear with TENCEL™

Jill Caren
By Jill Caren
Updated March 25th, 2024

Carhartt, a leading workwear brand, has unveiled its highly anticipated Women’s Spring 2024 Collection, tailored to meet the evolving needs of hardworking women. This new line of workwear is a testament to Carhartt’s commitment to providing durable, high-quality gear with a comfortable fit for women in various professions and lifestyles.

The Women’s Spring 2024 Collection features a range of new sweatshirts and enhanced tees, setting a new standard for softness, comfort, and durability, both on and off the job.

These pieces are made of premium, durable lightweight TENCEL™ branded fibers in both Jersey and French Terry, offering hardworking women the comfort and durability they can depend on.

What makes this collection truly special is that it was inspired by, designed by, and built for women of all shapes, sizes, and lifestyles.

carhartt new collection
Image credit: Carhartt

Samantha Denton, vice president of the women’s category at Carhartt, emphasized that the collection was a result of listening to real hardworking women’s feedback.

She stated, “We went to work to design products that feel softer and lighter, wear better, and add breathability, without sacrificing durability. This collection is truly inspired by women, designed by women, and built for women who know the definition of hard work.”

The Women’s Spring 2024 Collection is now available on Carhartt.com and select retailers nationwide. It combines the soft, warm texture usually found in the coziest sweatshirts and knits with Carhartt’s trusted durability that’s tough enough to withstand any hardworking task.

The collection also introduces new spring colorways, including Lilac Haze, Dried Clay, Coral Glow, and Tropical Peach.

In addition to the product innovation, Carhartt remains committed to supporting women in the skilled trades through larger initiatives. The brand has a long history of empowering and supporting women, dating back to 1917 when it first produced women’s coveralls for industry workers.

Carhartt’s dedication to serving hardworking women is further demonstrated through its ongoing efforts to provide job training for women entering the skilled trades and its recent donation to Baby2Baby, which supported hardworking moms nationally with basic essentials.

Carhartt’s Women’s Spring 2024 Collection is a reflection of the brand’s enduring commitment to creating the best gear possible for women. As Susan Hennike, chief brand officer at Carhartt, stated, “Our new line of women’s gear represents a key innovation milestone further emphasizing that Carhartt is a brand for her, as we continue to empower and support women to go make history and light the way for future generations.”

Jill Caren is an international SEO consultant and founder of 2Dogs Media. She is also a trainer, journalist, and speaker who helps brands increase their organic search visibility, traffic, and conversions. She is also the co-founder of Blue Collar Brain, a resource for those looking to enter a trade career.

She has been featured on MSN, Wealth of Geeks, Hubspot, SEO Powersuite, and other publications for her work as an SEO and advocate for skilled trades.

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